The How and What of Content Creation

How do I find the time and what do I create?

It’s time to create! (Photo by Andy Lee on Unsplash)

Where am I supposed to find any more time in my schedule to create more content? I’m already stretched thin as it is. And what am I supposed to create? I haven’t the first clue what people want to see! I don’t have a “brand” and, frankly, I don’t know if I want to put myself out there to be devoured by the public.