Stop Trying to Be Someone You’re Not for Clicks and Reads
The readers can tell when a writer is putting up a smokescreen
I did something I’m not proud of doing.
I wrote an article yesterday that turned out great, and because I have been working on my headline-writing skills, I thought I would try something confrontational. When I first submitted it to Better Marketing, the headline was “It Is Your Fault No One is Reading Your Writing on Medium.”
If you know me well at all, it doesn’t sound like something I would publish. I don’t make it a habit of getting in others’ faces and telling them they suck.
It’s just not me.
Even after I submitted it, I felt uneasy in the pit of my stomach. I felt like the headline went against everything I stood for, and when it got rejected, I was relieved. I had a chance to go back and change it to something that sounds like my voice. It’s still a hard-hitting piece but I softened it around the edges.
I should know by now that, at least for me, it never pays to go against what I stand for.
What is Wrong With Trying Something New?
I’m not saying it’s terrible to go out on a limb and try something new. Writing is all about testing…
