Tony is a billionaire from the advice and motivation he peddles, and although Tony is a big target, I don’t want to focus on him. I followed him for some time, and if his story is true, he did start in this business with good intentions. I also give him the benefit of the doubt because he never denies that he is in this business for the money.
Because after all, the self-help industry is a business. Estimates put it at a 10 billion dollars a year.
With that kind of money at stake, there are going to be quite a few crooks.
How often does someone try to sell me a course that promises a piece of the personal development pie? It’s unfortunate, but I find many of the crooks in this industry are at the entry-level. They are the self-appointed gatekeepers who try to convince you that you must pay them before you can make money.
They are the ones who have made a name for themselves for passing out dubious advice. They freely admit you can make a fortune by rehashing a bunch of self-help tropes and presenting them in a way that looks new and improved. Now, because the life of a self-help guru is stressful, and most people are fickle, they teach others to grab their portion of the billions at stake.
Then there are those that have no problem handing out advice that is not useful and sometimes downright dangerous.
Who are these people?
One is a failed digital marketer who saw the money available and wanted it. He had never done anything positive in his life. He never made changes for the better. He read a bunch of self-help books and took the most marketable ideas from each. Then he hired ghostwriters to create his blog, books, and social media presence.
I should know, I was one of the ghosts.
He often bragged about the size of his network. He explained there were hundreds…