Content Marketing is Dead — It’s Better to Become an Authority

It doesn’t take 10,000 hours to be an expert

Jason Weiland
12 min readFeb 20, 2022
Image created with Gemini AI

I am infamously known for telling creatives that they don’t need a blog or website like everyone is telling them they should have. The internet is clogged up with worthless blogs and adding another is a waste of time if you are unwilling to put in the time and effort to make it worthwhile.

Most people get a website, then they “set it and forget it.” They never look at it again. But if you have a website, especially a blog, you need to be making a daily effort to ensure it is a success.

That is why I tell writers that Medium is a better choice if you just plan on posting your writing. Medium has a high domain authority, and your work is more likely to be found in a Google search with minimal effort.

Now, if you plan to put in the daily effort and need to place to aggregate all your efforts on social media, you have a book to promote, or you are a freelancer, and you need a place for a portfolio, a website, and a blog are ideal.

I have a website and a blog. I have several. I cross-post all my work on my website and Medium to get the most significant effect. (just make sure you are pointing the canonical link to your website) I have a portfolio and a writer's page.



Jason Weiland

Personal essays and articles from a guy who never tires of writing about his life -