5 Reasons I Won’t Ever Come Back to Your Blog
Ever since I can remember, I’ve enjoyed blogs. I read them all the time, almost as much as I read Medium. But there is something disturbing that I can’t stand.
I can’t stand the bad blogs.
If I come to a bad blog, I’ll often try to give them a fighting chance. But I’ve found, more often than not, if they make a few deadly mistakes up front, they often make more.
There have been lots of times when I am having such a miserable time on a blog that I have no choice — I have to leave.
Sometimes, it’s that bad.
Do you have a bad blog? How can you know?
5 reasons I will leave your blog (and how to fix it)
I had to sit and really think about the reasons that would cause me to leave a blog in disgust. Most of the time it’s an unconscious feeling I get.
After much deliberation, I came up with these five issues.
1. Too Many Ads
I don’t like any ads. You will find there are many people like me surfing the web. Why else would ad blockers be so popular? Speaking of ad blockers; I don’t use one. I don’t feel I should have to. I should be able to enjoy the experience of surfing.
It’s one of the reasons I like Medium so much.
If someone puts so many ads on their posts that I can’t even read their content, they don’t deserve my business. One or two ads are fine. Hey, we all have to make a living, right? But when the ads are so intrusive that I cannot read for more than a few seconds without interruption, there is a problem.
Many times, the ads themselves are not even letting me click on the navigation.
If you feel the need to put that many ads in place, I know you don’t own a blog to provide value. You own a blog because you want the ad revenue. You could care less if I read the content as long as I click on an ad while I’m there.
There is also a problem with displaying too many affiliate offers per post. If I bump into an affiliate offer after every paragraph, I will leave immediately. Affiliate offers are much, much better than ads, but don’t abuse them!
Not everyone who uses ads is doing a bad job. There is a way to be tasteful and classy with your ads and affiliate offers, and still provide value to everyone.
How to Fix It
Use ads sparingly! You want your content to be readable and your website to be usable. One or two ads in the body of your content (small ads), and one elsewhere are acceptable.
Yes, your revenue will be lower, but make up for it in other ways. Try affiliate marketing if you are not already doing it. Try creating better content and driving the reader to a few special offers. There is a lot to be said for making marketing scarce. The less you obviously do it, the more impact it will have.
Instead of 100 ads or offers that make pennies, you have one or two that make a bundle!
2. Email Opt-ins
We all have to build an email list. I even have one for my blog.
The problem comes when you hijack my screen with a popup after I’ve only been on your blog for a few seconds. How can I have decided if I like your content yet? Why would you offer me more?
The worst offenders don’t even give you obvious ways to close the popup. Most times it’s a small, vague option at the bottom, like “NO, I don’t want to save 1 million dollars!” in a tiny font.
Stop it! Just stop it.
How to Fix It
Popups are okay — but set them to trigger when the reader is leaving your blog. By that time they are either happy with you because they’ve found what they want, or they don’t like you. If they hate you, they won’t sign up to your list anyway.
Either way, you won’t irritate them.
3. Too Many Errors
It’s a given that we should be checking our blogs for errors and fixing them when they come up. We should also pay close attention when one of our readers takes the time to let us know they encountered a problem.
Nothing says amateur like having a blog full of errors. Broken links, missing images, spelling errors, grammar errors — these are a few of the things that could be turning people off.
How to Fix It
Have a set time at the beginning of each day to take a quick run-through of your blog to check for errors. Pay close attention to the posts you have published recently because they may contain the most.
If someone brings something to your attention, thank them and fix the problem immediately. Remember, you want to delight, not disgust.
I’ll admit this is not as much of a deal-breaker as some of the other things, but it is still important. Try not to clutter as much stuff as you can on your blog. I hate to complain about ads again, but most people put way too many ads.
How to Fix It
Pay attention to the white space on your blog. There shouldn’t be too much, but there should be enough. How much is enough? It varies. But, if you get stressed out when you visit your own website, you don’t have enough.
We all need great headings and titles, right? How else do we get people interested enough to read our content?
There becomes a point when great headlines turn into clickbait. If your website looks like Buzzfeed, you might have a problem. The biggest issue is when you promise something in your headline that you don’t provide in the content.
How to Fix It
There are many ways to create great headlines without resorting to clickbait. In a few minutes, I found three articles on CopyBlogger that talk about creating good headlines:
- How to Write Magnetic Headlines
- 10 Sure-fire Headline Formulas that Work
- 9 Proven Headline Formulas That Sell Like Crazy
Keep getting better
There are more reasons people are leaving your blog, but I’ve given you enough to think about for one day. The best thing you can do is to keep getting better. Always improve. I know I’m not perfect, but I will always try to be better tomorrow than I was today.
If you improve, you will start to see your bounce rate go down, and the user time on the website will be longer and longer. If we pay attention to the little things, we won’t drive away the traffic we worked so hard to get.
Good luck and see you on your blog!